The program is based on the popular US flipped classroom approach. It helps to achieve the appropriate level of skills in digital marketing only for 1,5-3 months. Practically using the newest marketing tools for attracting new customers from the web on a real-world project.
- Small group organization for choosing a real-world project for the curse term
- SCROM – methodology (AGILE)
- Digital Funnel
- Key Performance Indicators for Digital Marketing Campaigns (ROMI, ROAS, LTV, CPM, CPC, CPA, CPL, CPO, CPS and CTR)
- Setup and Setting Cloud CRM with end-to-end analytics
- Web-site and Landing Pages creating
- Google AdWords
- Google Analytics
- Traffic Markup
- Organic Social Media Marketing
- Paid Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Evaluation of the results - Recommendation for improving the results
I 1,5 months – duration of the study
II 6 Online Lectures at a convenient time by 1 per week
III Life Online format for working with experts 1 time per week
IV 4-5 persons in the project group
V Real-world project with budget and profit purposes
VI You can offer your project and create a team from your mates
We would be happy to be part of your University or MBA program. Please let us know if you are interested in the course.
You will have appropriate materials, links and manuals for services for self-preparation. And prepare the work by yourself in project groups using this. In class, we will consider the most difficult points and answer the questions that you are struggling with.
You will work in small groups planning the project targets and each weekly sprint. Every week you will evaluate the percentage of achieved goals.
You can be anywhere when you have classes with practising experts live online. Before live online classes with experts, you can listen to lectures at a convenient time during the week. After the live online class, you can see meetings in the record.
Managers and Business Administrators
Future on-line entrepreneurs
Beginners in Digital Marketing
MBA, MiM and MiMM students
Entrepreneurs
All who want to manage digital marketing
We finally understood for ourselves that everything must be considered. That each iteration should be justified by predictions and calculated efficiency. I hope all members of my team have gained invaluable experience and will apply this experience in their work.
Initially, there was a feeling that they were throwing me into the Ocean. But then I remembered the words of Philip Kotler: “I have two good and bad news for you. The good news is that you can learn marketing in 1 day, and the bad news is that you will learn it for a lifetime”. In the end, I can say that 5 sprints were enough to evaluate the project and understand its potential... Now I will approach marketing projects differently.
Thank you very much for the knowledge that you gave us, for a good attitude! You were always there; you could always write and ask questions. We contacted you on your own time. We could ask you at any time and you answered us. I would very much like to ask you to advise us after the course. I hope for continued cooperation. We will always be happy to attend alumni meetings!